Launch Lights · 2026 season plan · Oct 9 to Dec 8

Winter revenue for home service owners.

Techs and trucks sit from November to February. You put them to work hanging Christmas lights for the customers they already have, and you build a pest control agency on the back of it.

"We sell the installs to your customers. Your techs hang them. You pay per sold job."
The core offer

One job, split three ways. Everyone is ahead on job one.

Materials on a 150 ft job at $1.75 per ftYour fee per sold jobOwner keeps, before tech time
Your price

$1,000 deposit, then $175 per sold job

For pest control owners with 800 or more active customers.

Their risk

The deposit comes back

If the campaign does not deliver, they are refunded.

Next year

Rehangs at $375 to $450

Lights already paid for. Same customers, no new selling.

The value ladder

Everything you sell, from free to year-round client.

6

Year-round pest control client

Fix margins with systems, then scale with marketing. Offered first to this season's clients.

You deliver
Set in Q1
5

Winter Lights, done for you

Pest control owners with 800 or more customers. Deposit comes back if we do not deliver.

You deliver · you keep all of it
$1,000 deposit + $175 per sold job
4

AI-optimized website

Any home service company. Assistant built in.

SalesBlaster delivers · you keep $150 a month
$300 a month
3

Winter Lights Kit

Every other winter-quiet trade, and the downsell for pest control.

A login portal · you keep all of it
$197 one time
2

AI assistant with booking

Any home service company. Customers book straight from the site.

SalesBlaster delivers · you keep $25 a month
$50 a month
1

Free gifts

A winter revenue plan built for their company, or an AI assistant built from their site.

Generated in about a minute
$0

Each rung is one step up from the one below it. An owner can enter at any rung, and every rung has a next step.

Three campaign tracks

One problem per email. Three lists. One sending engine.

Track A

Winter Lights, done for you

To
Pest control owners, 30,000 plus businesses
Gift
A winter revenue plan built for their company
Close
Discovery call, then strategy call
Sells
$1,000 deposit + $175 per sold job
Track B

Winter Lights Kit

To
Lawn care, landscaping, fertilizing, roofing and other winter-quiet trades
Gift
None. Straight to the offer
Close
Checkout on the page, no call
Sells
$197, one time
Track C

AI assistant and website

To
Every home service company
Gift
An AI assistant already built from their site
Close
Short setup call
Sells
$50 a month, $300 a month
The prospect journey

Where every owner goes, whatever he answers.

ENTRY REPLY GIVE BOOK SELL DELIVER ASCEND TRACK A · WINTER LIGHTS, DONE FOR YOU Winter revenue email pest control owners Replies yes a no thanks gets it too Custom plan page video, calculator, quotes You call in 5 min then the discovery call Strategy call $1,000 deposit Campaign to their list $175 per sold job Year-round client pest control, from Q1 TRACK B · WINTER LIGHTS KIT Winter Lights Kit email lawn, landscape, more Replies wants the link Kit page short video, what is inside no call needed Checkout $197, one time Kit portal login, every file On your list next offers later TRACK C · AI ASSISTANT AND WEBSITE AI assistant email every home service Replies yes wants to see it Their assistant, live built from their site Setup call install and calendar Subscribes $50 or $300 a month Delivered for you SalesBlaster runs it Recurring you keep half not a fit, or says no: offer the kit clients get the assistant Your list: every owner who replied to anything and has not bought yet Nobody is dropped. Follow-ups every three days, then the other offers, then next season. Lists swap: each owner is later offered the tracks he has not seen. Results and testimonials from this season open the next one.
Track A pathTrack B pathTrack C pathDownsellBack into the campaigns

Read it left to right. Every box is a place an owner can be; every arrow is something he did. No answer leaves him with nowhere to go.

Your numbers

What the season adds up to.

Track A · pest control clients Track B · kits Track C · subscriptions
This season
Plus every month after
Sold jobs per client
You earn per client
Owner's new revenue per client
Kit revenue

Per client is the $1,000 deposit plus $175 per sold job. The share of customers who buy has not been measured yet; your first two clients set it. Kit and subscription counts are targets, not forecasts.

The season clock

Testing starts Monday. Full volume lands before Thanksgiving.

The planselling from week one
set up
angle tests on warm inboxes
full volume, 3x
deliver
Starting from scratchnothing sends for three to four weeks
inbox warmup, 20 to 30 days
selling
deliver
Oct 9Mon Oct 12about Nov 2ThanksgivingDec 8
Oct 12 to Nov 2

Find the angle

Six or seven angles at about 500 emails each on inboxes that are already warm. Your branded domains warm up behind them.

Nov 2 to Thanksgiving

Reach the whole market

The winning angle goes to all 30,000 plus pest control businesses. The kit runs to the other trades.

To Dec 8

Deliver and collect proof

Last installs, sold-job invoices, photos and testimonials for January.

After December

One agency partner per trade. Pest control is open.

This winter's clients become the first clients of your pest control agency: fix their margins with systems, then scale them with marketing, then share in the upside. Every new system I ship reaches you as it is built.

The offer stack

Everything you get when we run this together.

You close owners and deliver Winter Lights. Everything that gets an owner onto your calendar, and everything behind the software you sell, is built and run for you.

37 pieces built or run for you3 campaigns2 products to resell at 50/501 pest control seat

Three campaigns, run for you

the outbound engine

Pest control owner list

All 30,000 plus US pest control businesses, pulled from Google Maps, filtered to your profile and verified.

Winter-quiet trades list

Lawn care, landscaping, fertilizing, roofing and more for the kit campaign.

All home services list

For the AI assistant and website campaign, with lists swapped between tracks later.

Warm inboxes on day one

Tests go out Monday on inboxes that are already warm.

Your own branded domains

Bought and warmed for about three weeks under your agency name, then volume triples.

Email copy for every track

First touches and follow-ups for Winter Lights, the kit and the assistant.

Angle testing

Six or seven angles at about 500 emails each before the full list goes out. Winners scale, losers stop.

Follow-up sequences

Four to six touches, every three days, to every owner who asked for something and has not booked.

No-thanks recovery

Owners who decline still get their link with a polite sign-off.

Your AI lead magnet funnel

what owners receive

A custom plan page per owner

Built about a minute after he says yes: your video, a pricing calculator, the quote sheet with his company name, and the scripts.

Base funnel on its own domain

The public version of the winter revenue plan, with a book-a-call button in every section.

2-minute video script

Claim, who you are, the plan, each step, the ask. You record it; the structure is done.

A built-for-them AI assistant

The gift for Track C, generated from each owner's own website.

Kit sales page and checkout

Video, contents, one button, $197.

Kit portal on your domain

Buyers get a login, not a PDF. Winter Lights clients get it included.

Kit design and packaging

Your quote sheet, supplier list, door hangers, mailers and yard signs, made to look the part.

Speed to lead and your calls

from reply to close

Reply handling

Every reply sorted and answered in your voice, with drafts ready for anything that needs you.

Instant phone alerts

One when an owner replies, another when he opens his page, so you call inside 5 minutes.

Booking calendar

Confirmations, reminders, a short pre-call sequence and no-show recovery.

AI voice line

Answers your business number when you cannot, takes the details and sends you a summary.

AI assistant on your site

Answers owners' questions from the same knowledge base as everything else.

SalesEQ AI notetaker

Records and transcribes your sales calls so every call can be reviewed and improved.

Call scripts

Discovery and strategy call structure, the downsell to the kit, and the objection sheet.

Your agency, built

the home base

Agency website

A full site under your pest control agency name, with every product on it.

Your own CRM

Every owner, reply, call, kit buyer and client in one place.

Your opt-in list

Everyone who raises a hand is saved for later campaigns: the kit, the website, the spring offer.

Your knowledge base

Your offer, scripts, numbers and every client, loaded for Claude or GPT to work from.

Weekly numbers

Replies, calls booked, clients, kits and subscriptions, every week.

LinkedIn setup guide

So the profile owners look up matches what the emails say.

Products you sell, delivered for you

white label, 50/50

AI assistant with booking

$50 a month to the owner. You close it and keep half. Delivery and support are handled.

AI-optimized website

$300 a month to the owner. You close it and keep half. Delivery and support are handled.

Included for your clients

Every Winter Lights client gets the assistant on their site as part of working with you.

What ships next

New tools reach you as they are built, including a knowledge base you can give your own clients.

In your corner

while we work together

Direct line to Max

A shared channel with same business day answers.

Weekly review

What the numbers say and what changes next week.

Agency playbook access

The agency playbook knowledge base my team works from, connected to your Claude.

As deep as you want to go

Every system explained to whatever level you want to learn it.
Yours to keep
Agency website and domainFunnel pages and copyEmail copyOwner lists and campaign dataYour opt-in listCRM recordsKnowledge baseKit and portalYour video
Next

Friday, 11:00 AM. We set the numbers together.

How we work together, the agency name, and the terms. Monday, the first emails go out.